SOCIAL GLUE PLAYBOOK
Are you ready to be fully booked?
It’s time for the Social Glue Coffee Chats.
Oh man, where to begin?
I’ve been able to build stronger relationships with my peers after connecting with them with social glue. We’ve become each others’ cheerleaders, accountability buddies, and even streams of client referrals. The best part is, I no longer feel like I’m on this journey alone. Having a coffee chat and hearing “Oh my gosh, you too? I thought I was the only one!” has made all the difference!
–Holly Meyer of Holly Meyer Design
You want to find more of your dreamy clients.
You want to figure out how to get yourself in front of the right audience to be able to sell more of your thing. But it feels icky to want to “sell more of your thing” cringe.
You know you have to get yourself out there but you really hate having to do it because it feels so intimidating.
You want to find more of the people who will “get” you.
You know that you do best with deep connections, but you’re not getting that right now in your business and how on earth do you even start?
When I was starting, it was SO intimidating. I kept thinking “If I could just find the right audience, get in front of them, I’d blow them away!” But that audience never showed up. So instead of that tactic, I created a new way of putting myself out there.
Over the course of my first year in business, I created a new marketing method that allowed me to stay at home, connect deeply with people and create new opportunities for my business.
New clients? CHECK
Speaking engagements? CHECK
Friends in the industry? CHECK
Getting tagged in lots of FB Groups as the go-to person? CHECK!
In the Social Glue (TM) guide, I’m showing you what you need to know about creating relationships that turn into long term business success indicators. Here I’m sharing what I’ve learned about marketing and while this isn’t the end all, be all, these are the techniques I’ve used to grow from no clients to a fully booked practice with a wait-list.
Virtual Coffee Chats built my business. Getting on the phone, jumping on Skype were the tools I needed to gain confidence, get more courageous, make friends, and build the like, know, trust factor. The best part was that it felt good and fun and I didn’t know that I was doing anything remotely related to marketing.
I’ve built my business by doing #socialgluecoffee. Literally getting on calls with virtual connections grew my business exponentially. It has the capacity to catapult your business too.
I’ve made friends, I’ve made business best friends. I no longer feel lonely.
I have been asked to be part of collaborations I didn’t know was possible for me.
People tagged me as the “go to” coach when somebody needed a referral.
I filled my 1:1 practice within 4 months of having a website. I filled my first 3 group coaching programs during launches.
I’ll tell you why this works. Nobody likes to get pitched when they’re not looking to hire you. You’re welcome to talk about your work, the people you want to work with but do not position yourself as somebody that your date needs to hire. ICK! If you do go with the gross Car Salesman sales tactic, my guess is that your business will not go nearly as well. Seriously, if I can give you any advice here, listen to this. Ask how you can support them. They’ll naturally be drawn to you and want to hire you/buy your stuff if it’s the right decision for them.
Some of the great material inside includes:
- Who to ask + how to ask them out
- How to ask people who don’t get #socialgluecoffee
- How to set the mood (video setting, dress, sound, etc.)
- How not to psych yourself out (I’m talking to you introverts)
- How to set an agenda
- How to keep in touch
- What can come of it for you + your biz
- NEW: Advanced #socialglue strategies
Are you ready to make a real difference to your business? Are you ready to stop feeling alone and start building a tribe? Then it’s time for the ultimate Social Glue Coffee Chat Playbook.
I feel more connected and ‘seen’ if that makes sense.
Now when I see people posting in this or other Facebook Groups, I’m like, I know her! I’m going to comment and cheer her on. And I see others doing the same for me!
-Hannah Lowe Corman of Hannah Lowe Corman original paintings
REINA POMEROY IS A CERTIFIED COACH AND FOUNDER OF REINA + CO
Through Reina’s Signature Program, Dreamy Client Magnet, creative entrepreneurs get laser focused so they can book more dreamy clients with ease, get paid to do what they love, and have the freedom and flexibility to enjoy it all. She is an ICF Certified Coach, Speaker, Educator, Author, and Podcaster.
When not fully immersed in her company, you’ll find her supporting students and Stanford University Graduate School of Business. Reina’s work has been featured on the top charts of iTunes Podcasts, the Entrepreneur.com, Influencer Podcast, Entrepreneur on Fire Podcast, Brit + Co, The Huffington Post, and the Rising Tide Society. Find out where you should be focusing your business over at www.reinaandco.com.
I’ve found people who encourage and inspire me in huge ways.
They’ve been constant cheerleaders for me in the new adventures for my business, and I’ve been able to serve as the same for them. Fan-girling turns to coffee chats, which turns to lifelong friendships. Plus, it’s given me such a great group of people I trust that I can invite into future projects and collaborations! It means that I get to work with true friends instead of just anyone out there!
–Lauren Carnes of Lauren Carnes
I’m an introvert and struggle with getting on video and chatting.
The month of October I was determined to push myself to do a Social Glue call. I was so nervous doing the first one and even considered bailing out at the last minute saying I was sick. I ended up talking to 12 people this month on virtual coffee chats and one of them ended up in a collab. Moreover, I am not afraid to do video chats anymore. Even considering doing more IG stories geared towards my audience.